Europe - Rewriting a Media Brand’s Core Narrative to Reconnect Vision and Team

CONTEXT

After 10 years of exponential growth, a globally influential media brand was entering a new phase:

• Fast team expansion
• New geographies
• Diverging interpretations of the brand’s role and ambition

What once felt obvious had become scattered — even at the top.
The two founders needed to pause and realign — not on where the brand was going, but on what it had always been about.

STRATEGIC DIAGNOSIS

• Internally, teams projected different versions of the origin story.
• Externally, the brand was perceived as fragmented — part activism, part lifestyle, part culture.
• The founders themselves carried diverging instincts on tone, ambition, and positioning.

STRATEGIC CHOICE

We stepped in as neutral strategic mirror — to reconnect memory, meaning, and momentum.

The task wasn’t to write a new vision.
It was to restore narrative clarity, so decisions could realign across functions and markets.

• We ran a full audit of past storytelling touchpoints
• Facilitated founder sessions to decode what had been lost
• Reconstructed a coherent brand DNA rooted in truth, not slogans

ACTION FRAMEWORK

• 1:1 founder coaching and alignment
• Narrative system redefined (origin, tension, ambition, voice, risk)
• Internal rollout guide for leadership teams
• External messaging rebuilt based on revised core beliefs

OUTCOME

• Founders regained strategic coherence and narrative ownership
• Teams across 4 continents aligned on what the brand stands for — and what it doesn’t
• Externally, the brand’s voice stabilized and regained credibility across platforms
• Internally, strategy and culture re-synced for the next growth cycle

INSIGHT

Brands don’t get lost in the market.
They get lost in the story they stop telling — to themselves.