About
STRATL is a consulting firm that specialized in marketing advisory. We help founders, CMOs, and leadership teams achieve clarity and strategic alignment in complex, fast-moving markets.
Founded by Jean-Baptiste Quesnay, STRATL was born from a simple observation: most companies don’t fail because they lack ideas — they fail because they lack focus, alignment, vision and direction.
Co founder and ceo of a global marketing agency across Europe, Middle East and Asia, Jean-Baptiste spent 15+ years working with global brands and startups, and understood — as a CEO — all the challenges faced by C-levels.
After years of leading strategy through his own multimillion-dollar company, he decided to create a boutique model: lean, sharp, and built around the moments that matter — pivots, launches, scale-ups, and brand resets.
He works as a co-pilot, not a supplier. With CEOs, CMOs, and founders looking to pause, reflect, and make sharper decisions before accelerating and scaling.
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KEY FACTS:
- 300+ major brands advised across luxury, lifestyle, tech and beauty
- 10 years CEO and co founder of a leading marketing agency based in Paris, Tokyo and Dubai
- Regular conference speaker on digital innovation and marketing vision (worldwide)
- Featured in Forbes, Capital, Les Échos, Campaign and more
- Awarded at national and international level
- French and english speaking
- Based in Dubai — operating globally
KEY AWARDS:
- 2 times ADWEEK fastest growing agency (International)
- 3 times named best agency in it's category (France)
- CXO 2.0 – Business Leadership Excellence Award (Dubai) 2024 - In recognition of impactful contributions to business growth and marketing innovation.
We don’t add noise. We remove it.
We don’t speak louder. We think clearer.
We work with:
Founders seeking forward momentum and strategic focus
CMOs needing a sharper roadmapBrands in transition, post-M&A, or preparing a relaunch
We believe strategy should be clear, fast, and useful.
STRATL is built to make it happen.
We move when it matters.
Strategy is not about predicting everything.
It’s about knowing what to hold, what to change, and when to act.
At STRATL, we help brands unlock clarity before the next big decision — not after.
Because real advantage comes from structure, timing, and momentum.
Clarity leads to efficiency.
Confusion slows down everything.With the right structure, momentum becomes natural.
Stay sharp in a noisy world.
Clarity is your best competitive advantage.We help you protect it — and act on it.
