Strategic atelier for founders, CEOs & CMOs in Europe and Middle East
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Marketing consulting.
Not more execution.
Sharper direction.
“Atelier” is a French word that refers to the place where a craftsman works— but also a space for creation and collaboration.
It embodies our approach to marketing strategy: thoughtful, precise, and tailored to each client.
STRATL steps in when the next strategic move requires more than instinct — it requires insight, structure, and precision.
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Invest in forward movement.
We synthesize complex signals into a clear direction — so you stop turning in circles and start moving with intention.
What would take 3 months of internal debate, we unlock in 3 sessions.
Because your team doesn’t need more input — it needs a frame.
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Once your roadmap is clear, we stay involved to:
- Guide or manage your internal teams and agencies
- Connect you with vetted partners (creative, media, digital, ops)
- Frame your executional briefs with clarity and consistency
- Ensure strategic coherence across all touchpoints
You lead. We make sure the strategy flows through.
Post-Mission Feedbacks
“In 3 calls, STRATL's consulting helped us untangle a year of internal debates. Their marketing advisory provided us with clarity, focus, and a roadmap that our teams are now using every day.””
“We thought we had a growth problem. STRATL’s consulting revealed we actually had a positioning problem.STRATL reframed everything in one week.”
Meet the founder
Jean-Baptiste QUESNAY
Strategic marketing advisor to founders, CEOs and CMOs.
Entrepreneur. Speaker. Brand architect.
With over 15 years of experience designing and leading marketing strategies for global brands across Europe, Asia and the Middle East, Jean-Baptiste Quesnay has worked at the intersection of business, brand and growth.
He founded and scaled for 10 years a leading communication agency connecting brands with culture — gaining firsthand insight into the real-world challenges and preoccupations of top-tier leaders. He created STRATL to focus exclusively on what matters most:
bringing clarity to C-level decision-making.
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• 300+ major brands advised across luxury, sport, lifestyle, corporate, f&b, tech and beauty
• 10 years CEO and co founder of a leading marketing agency based in Paris, Tokyo and Dubai
• Awarded at national and international level
• French and english speaking
• Based in Dubai — operating globally
White papers - STRATL vision
Clarity Before Growth
Why most scale-Ups fail to align brand, team and strategy - and - how consulting can help to fix it
Influence Marketing 2.0
Why the influencer bubble is bursting - and how smart brands can adapt
